HERITAGE

Competition in the cycle trade was very fierce and after a short while 'Rath' Pashley realised that success would come through identifying a market niche. A new company, Pashley Carrier Cycles, was formed to concentrate on building tough carrier cycles which were designed to withstand the abuse thrown at them by errand boys. In 1936 the company was incorporated as W. R. Pashley Ltd. and moved to a spacious new factory (over 30,000 square feet) in Chester Street, Aston. As prosperity returned after the depression the company increasingly focused on delivery and vending tricycles - for dairy products, ice cream and general deliveries. In the 1930s Pashley made almost every single part of their cycles in their own factory - for the frames, only the tubing and lugs were bought in. Frame building, brakes, wheels, sheet metal work, polishing and enamelling were all done in-house.

During the Second World War, Pashley, like many other engineering firms, turned some its production capacity over to aid the war effort. Pashley's multi-disciplinary manufacturing capability proved to be of considerable value to the country, with the company producing military equipment - such as Browning machine gun mounts - as well as coach-building ambulances. Needless to say, the Pashley delivery bicycles and tricycles in service saw more use than ever, due to wartime restrictions on materials and fuel. Following the cessation of hostilities in 1945, demand for replacements was high and Pashley made as many cycles as steel supplies allowed.

In the years following the war carrier cycles were still in high demand but it was the continuation of the supply of larger tricycles, and the infant development of the motor car for the mass market that received most of Pashley's attention. Having made motor rickshaws in the late 1940s, Pashley started the manufacture of Brockhouse Indian Motor Tricycles in 1950 - J. Brockhouse and Co. of Birmingham having acquired the Indian Motorcycle Company of Massachusetts and sub-contracted the manufacture to Pashley. These had a conventional 'two wheels at the back' tricycle layout, similar to the Pashley Pelican motorised rickshaw (shown right) - with seats for up to four passengers - and the driver.

The 1960s was a pivotal era for Pashley. Rath's son, Dick, took control of the company on his father's retirement. Dick had recently moved to Stratford-upon-Avon, and took the bold decision to move the company from Aston to brand new premises on Masons Road, Stratford. With the advent of small wheel bicycles, Dick Pashley developed a simple 'shopping' tricycle, now known as the Pashley Picador. Many thousands of these have been sold since, users benefitting from the stability and low step-through frame. Its all-welded construction was very unusual for the cycle industry at the time, and many years were to pass before other manufacturers adopted this method. A similar two wheeled shopping bicycle, the Piccolo, was also manufactured.

Pashley tandems made a re-appearance in the late 1970s with the introduction of the Tourmaster. These were hand-built along more simple lines than conventional tandems, and, like the Picador, used lugless construction - as a result they were versatile and inexpensive and very popular. Another notable event of the 1970s was the UK postal service, the Royal Mail, contracting Pashley to build postal delivery bicycles for them. This was the start of a relationship spanning over forty years, with the Royal Mail, at one point, operating the largest bicycle fleet in the western world - all hand-built by Pashley.

As traditional roadster bicycles were being removed from the ranges of other British manufacturers, Pashley decided to move focus on its classic roadsters to the original 1920s design. For many years versions of these saw service in large numbers in developing countries under the patronage of UNICEF. These classic bicycles remain true to their roots in design and manufacture and are still in high demand in home and export markets. In 1984 Pashley launched what was to be the last 'All British' bicycle - the Patriot. This was a conventional sports light roadster design with all components sourced from the UK.

For much of the 1990s, Pashley were producing one, two and three-wheeled classic and contemporary cycles. Unicycles were an interesting side-line for the company with models including the UMX (BMX type) and the Muni (Mountain Unicycle), surprisingly successful in off-road cycle racing events. 'Muni' became a generic term thereafter in unicycling circles. During 1998, the 'TVSeries' range was introduced. There are times when a radical departure from tradition is justifiable, and the TVSeries was just that. With so many young, enthusiastic riders at Pashley, it found an outlet for their talents and energies. A range of Trials and Trails frames was the result. All were designed to handle extreme riding conditions and configured for optimum performance and agility. Team riders included brothers Matt & Eddie Tongue, Tim Stedman, Kye & Toby Forte and Dylan Clayton.

In the mid 'nougties', with growing interest in British-made bicycles, Pashley saw a strong demand for its iconic Classic models, particularly the ladies 'Princess' traditional looped framed bicycle, with wicker basket and Brooks leather saddle and the gents 'Roadster' with its regal riding position atop 28" wheels. Pashley has continually evolved these time-served designs and in 2007 - having taken inspiration from their old '30s catalogue - persuaded Reynolds to re-introduce its '531' tubing which was then employed firstly in the 'GUV'NOR' model and latterly the 'Clubman' range of urban and leisure/touring bikes.

Pashley continually innovate and develop new product for their customers using their wealth of experience built up over the last 90 years. More recently, this has included a unique range of Pashley accessories and attire - predominately also hand-crafted in the UK - for customers and their Pashleys. Pashley continue to hand-craft British cycles at their factory in Stratford-upon-Avon, in the heart of England, for both consumers and businesses around the world.